Schlegelmilch, Bodo B., Crittenden, Victoria L., Price, Linda, Varadarajan, Rajan, Yadav, M.. 2010. Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion. Academy of Marketing Science (AMS), Portland, OR, Vereinigte Staaten/USA, May 26-29.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion |
| Event | Academy of Marketing Science (AMS) |
| Year | 2010 |
| Date | May 26-29 |
| Country | United States/USA |
| Location | Portland, OR |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Crittenden, Victoria L. (Bosten College, United States/USA)
- Price, Linda (Eller College of Management, Austria)
- Varadarajan, Rajan (Texas A&M University, United States/USA)
- Yadav, M.
- Organization
- Institute for International Marketing Management IN (Details)