Quotation Reutterer, Thomas. 2011. Fallgruben des Kundenbindungsmanagements. Regal, 01.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Magazine/newspaper article
Language German
Title Fallgruben des Kundenbindungsmanagements
Title of journal Regal
Year 2011
Date March 1, 2011

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Reutterer, Thomas (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
Institute for Retailing & Data Science IN (Details)
Research Institute for Computational Methods FI (Details)
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