Schlegelmilch, Bodo B., Ambos, Björn. 2008. The Myth of Extremes - The Role of Regional Marketing Strategies in a Globalized World. In Developement in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. AMS, 160-x. Vancouver, BC; Canada:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The Myth of Extremes - The Role of Regional Marketing Strategies in a Globalized World |
| Title of whole publication | Developement in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science |
| Editor | AMS |
| Page from | 160 |
| Page to | x |
| Location | Vancouver, BC; Canada |
| Year | 2008 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Ambos, Björn (Former researcher)
- Organization
- Institute for International Marketing Management IN (Details)
- Institute for International Business (Fisch) (Details)