Schlegelmilch, Bodo B., Khan, Mubbsher Munawar. 2010. The impact of Halal Endorsements on Purchase Intent of Non-Muslim Consumers. In CD Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. May 26-29, ---. Portland, OR, USA:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The impact of Halal Endorsements on Purchase Intent of Non-Muslim Consumers |
| Title of whole publication | CD Proceedings of the Annual Conference of the Academy of Marketing Science |
| Editor | May 26-29 |
| Page from | - |
| Page to | - |
| Location | Portland, OR, USA |
| Year | 2010 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Khan, Mubbsher Munawar (Former researcher)
- Organization
- Institute for International Marketing Management IN (Details)