Khan, Mubbsher Munawar, Schlegelmilch, Bodo B., Shabbir, H.. 2010. Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements. In CD Proceedings of the 39th European Marketing Academy, Hrsg. 39th European Marketing Academy, ---. Copenhagen, Denmark:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements |
| Title of whole publication | CD Proceedings of the 39th European Marketing Academy |
| Editor | 39th European Marketing Academy |
| Page from | - |
| Page to | - |
| Location | Copenhagen, Denmark |
| Year | 2010 |
Associations
- People
- Khan, Mubbsher Munawar (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- External
- Shabbir, H.
- Organization
- Institute for International Marketing Management IN (Details)