Schlegelmilch, Bodo B.. 2010. Global Marketing Ethics. In: International Encyclopedia of Marketing, Hrsg. Sheth J, Malhotra N., ---. London: Wiley.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Global Marketing Ethics |
| Title of whole publication | International Encyclopedia of Marketing |
| Editor | Sheth J, Malhotra N. |
| Page from | - |
| Page to | - |
| Location | London |
| Publisher | Wiley |
| Year | 2010 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)