Schlegelmilch, Bodo B.. 2011. Naresh K Malhotra: The Theoretical, Conceptual and Methodological Constributions of a Legend to International Marketing and Cross-Cultural Research. In: Legends in Marketing: Naresh Malhotra, Hrsg. Sage, 342-347. -: Sage.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Naresh K Malhotra: The Theoretical, Conceptual and Methodological Constributions of a Legend to International Marketing and Cross-Cultural Research |
| Title of whole publication | Legends in Marketing: Naresh Malhotra |
| Editor | Sage |
| Page from | 342 |
| Page to | 347 |
| Location | - |
| Publisher | Sage Publications |
| Year | 2011 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)