Weiss, Christoph, Empen, Janine, Loy, Jens-Peter. 2010. Effects of Brand Loyalty on Price Promotion Strategies: Empirical Evidence. 32nd INFORM Marketing Science Conference, Köln, Deutschland, 19.06. - 21.06..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Effects of Brand Loyalty on Price Promotion Strategies: Empirical Evidence |
| Event | 32nd INFORM Marketing Science Conference |
| Year | 2010 |
| Date | 19.06. - 21.06. |
| Country | Germany |
| Location | Köln |
| Invited Talk | Y |
Associations
- People
- Weiss, Christoph (Details)
- Empen, Janine (Former researcher)
- External
- Loy, Jens-Peter (Universität Kiel, Germany)
- Organization
- Research Institute for International Taxation FI (Details)
- Research Institute for Regulatory Economics FI (Details)
- Institute for Economic Policy and Industrial Economics IN (Details)