Keusch, Florian, Mayerhofer, Wolfgang, Jungreithmaier, Silke. 2010. The personality of online panel members: Moneygrubbing mercenaries or valuable respondents?. In New directions - New insights. Proceedings Fourth German-French-Austrian Conference on Quantitative Marketing, Hrsg. Garaus, M., Weitzl, W., Wolfsteiner, E., Zimprich, M., 41-41. Wien: GFA.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The personality of online panel members: Moneygrubbing mercenaries or valuable respondents? |
| Title of whole publication | New directions - New insights. Proceedings Fourth German-French-Austrian Conference on Quantitative Marketing |
| Editor | Garaus, M., Weitzl, W., Wolfsteiner, E., Zimprich, M. |
| Page from | 41 |
| Page to | 41 |
| Location | Wien |
| Publisher | GFA |
| Year | 2010 |
Associations
- People
- Keusch, Florian (Former researcher)
- Mayerhofer, Wolfgang (Former researcher)
- Jungreithmaier, Silke (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)