Quotation Breugelmans, Els, Boztug, Yasemin, Reutterer, Thomas. 2010. A Multistep Approach to Derive Targeted Category Promotions. MSI Report No. 10-118, Working Paper Series of the Marketing Science Institute, Cambridge, MA.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title A Multistep Approach to Derive Targeted Category Promotions
Title of whole publication MSI Report No. 10-118, Working Paper Series of the Marketing Science Institute, Cambridge, MA
Year 2010
URL http://www.msi.org/publications/publication.cfm?pub=1814

Associations

People
Reutterer, Thomas (Details)
External
Boztug, Yasemin (Georg-August Universität Göttingen, Germany)
Breugelmans, Els (Lessius College University, Belgium)
Organization
Institute for Service Marketing and Tourism IN (Details)
Marketing DP (Details)
Institute for Retailing & Data Science IN (Details)
Research Institute for Computational Methods FI (Details)
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