Gnoth, Jürgen, Zins, Andreas. 2010. Developing a Tourism Culture Contact Scale. Global Marketing Conference, Tokyo, Japan, 09.09-11.09.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Developing a Tourism Culture Contact Scale |
| Event | Global Marketing Conference |
| Year | 2010 |
| Date | 09.09-11.09 |
| Country | Japan |
| Location | Tokyo |
Associations
- People
- Zins, Andreas (Former researcher)
- External
- Gnoth, Jürgen (University of Otago, New Zealand)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5312 Tourism research (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)