Zins, Andreas, Prompitak, Kamontorn. 2010. Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel.. ApacCHRIE Conference 2010, Phuket, Thailand, 12.08-14.08.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel. |
| Event | ApacCHRIE Conference 2010 |
| Year | 2010 |
| Date | 12.08-14.08 |
| Country | Thailand |
| Location | Phuket |
Associations
- People
- Zins, Andreas (Former researcher)
- External
- Prompitak, Kamontorn (Prince of Songkla University, Thailand)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5312 Tourism research (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)