Zins, Andreas, Prompitak, Kamontorn. 2010. Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel.. ApacCHRIE Conference 2010, Phuket, Thailand, 12.08-14.08.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel. |
Event | ApacCHRIE Conference 2010 |
Year | 2010 |
Date | 12.08-14.08 |
Country | Thailand |
Location | Phuket |
Associations
- People
- Zins, Andreas (Former researcher)
- External
- Prompitak, Kamontorn (Prince of Songkla University, Thailand)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5312 Tourism research (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)