Zins, Andreas, Prompitak, Kamontorn. 2010. Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel. In ApacCHRIE Conference 2010 Proceedings on CD-ROM, Hrsg. ApacCHRIE, CD-CD. Phuket:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel |
| Title of whole publication | ApacCHRIE Conference 2010 Proceedings on CD-ROM |
| Editor | ApacCHRIE |
| Page from | CD |
| Page to | CD |
| Location | Phuket |
| Year | 2010 |
Associations
- People
- Zins, Andreas (Former researcher)
- External
- Prompitak, Kamontorn (Prince of Songkla University, Thailand)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5312 Tourism research (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)