Öberseder, Magdalena, Schlegelmilch, Bodo B., Gruber, Verena. 2011. Why do you not care about CSR? A qualitative study exploring the limited role of CSR in consumption decisions. AMS World Marketing Congress, Reims, Frankreich, 19.7.-23.7..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Why do you not care about CSR? A qualitative study exploring the limited role of CSR in consumption decisions |
| Event | AMS World Marketing Congress |
| Year | 2011 |
| Date | 19.7.-23.7. |
| Country | France |
| Location | Reims |
Associations
- People
- Öberseder, Magdalena (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Gruber, Verena (Former researcher)
- Organization
- Institute for International Marketing Management IN (Details)