Quotation Koller, Monika, Floh, Arne, Zauner, Alexander, Viola, Loredana. 2010. Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, Neuseeland, 29.11.-01.12..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda
Event Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010
Year 2010
Date 29.11.-01.12.
Country New Zealand
Location Christchurch

Associations

People
Koller, Monika (Details)
Floh, Arne (Details)
Zauner, Alexander (Former researcher)
Viola, Loredana (Former researcher)
Organization
Institute for Marketing Management IN (Details)
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