Quotation Franke, Nikolaus, Piller , Frank. 2003. Key research issues in user interaction with user toolkits in a mass customization system. International Journal of Technology Management 25 (5-6): S. 578-599.


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Abstract

The idea of integrating users in the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. While there is a vast managerial literature on mass customization, empirical findings are scarce. Our literature review shows that specifically the core of a mass customization system, the toolkit and the users' interaction with it, is hardly researched. The objective of this paper is to set a research agenda in the field of user interaction with toolkits for mass customization. From the literature and 15 exploratory expert interviews with leading pioneering companies we deploy four key research issues in this evolving field.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Technology Management
Citation Index SSCI
WU-Journal-Rating new STRAT-C
Language English
Title Key research issues in user interaction with user toolkits in a mass customization system
Volume 25
Number 5-6
Year 2003
Page from 578
Page to 599
Reviewed? Y
DOI http://dx.doi.org/10.1504/IJTM.2003.003424

Associations

People
Franke, Nikolaus (Details)
External
Piller , Frank
Organization
Institute for Entrepreneurship and Innovation IN (Details)
Research Institute for Family Business FI (Details)
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