Quotation Schweiger, Günter, Hrsg. 2010. Markenarchitektur, Reihe Werbe- und Markenforschung. 2. Wiesbaden: Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Edited book (editorship)
Language German
Type of published work Book
Title Markenarchitektur, Reihe Werbe- und Markenforschung
Edition 2
Location Wiesbaden
Publisher Gabler
Year 2010

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People
Schweiger, Günter (Details)
Organization
Marketing and Consumer Research IN (Details)
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