Quotation Theußl, Stefan, Reutterer, Thomas, Hornik, Kurt. 2010. How Can we Derive Consensus Among Various Rankings of Marketing Journals?. Research Report Series, Institute for Statistics and Mathematics, Report 104.


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Abstract

The identification of high quality journals often serves as a basis for the assessment of research contributions. In this context rankings have become an increasingly popular vehicle to decide upon incentives for researchers, promotions, tenure or even library budgets. These rankings are typically based on the judgments of peers or domain experts or scientometric methods (e.g., citation frequencies, acceptance rates). Depending on which (combination) of these ranking approaches is followed, the outcome leads to more or less diverging results. This paper addresses the issue on how to construct suitable aggregate (subsets) of these rankings. We present an optimization based consensus ranking approach and apply the proposed method to a subset of marketing-related journals from the Harzing Journal Quality List. Our results show that even though journals are not uniformly ranked it is possible to derive a consensus ranking with considerably high agreement among the individual rankings. In addition, we explore regional differences in consensus rankings.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title How Can we Derive Consensus Among Various Rankings of Marketing Journals?
Title of whole publication Research Report Series, Institute for Statistics and Mathematics, Report 104
Year 2010
URL http://epub.wu.ac.at/id/eprint/2913

Associations

People
Theußl, Stefan (Former researcher)
Reutterer, Thomas (Details)
Hornik, Kurt (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
Institut f. Präsides SO (Details)
Institute for Statistics and Mathematics IN (Details)
Institute for Retailing & Data Science IN (Details)
Research Institute for Computational Methods FI (Details)
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