Quotation Zauner, Alexander, Floh, Arne, Koller, Monika, Judt, Ewald. 2010. A cross-industry comparison of customer value. GFA Conference 2010 (German, French, Austrian Conference on Quantitative Marketing), Wien, Österreich, 16.09.-18.09..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A cross-industry comparison of customer value
Event GFA Conference 2010 (German, French, Austrian Conference on Quantitative Marketing)
Year 2010
Date 16.09.-18.09.
Country Austria
Location Wien
URL http://gfa2010.univie.ac.at

Associations

People
Zauner, Alexander (Former researcher)
Floh, Arne (Details)
Koller, Monika (Details)
Judt, Ewald (Details)
Organization
Institute for Marketing Management IN (Details)
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