Rößl, Dietmar. 2010. Corporate Social Responsibility as a Component of a Co-operative Member-Relationship Management: Socially Responsible Behaviour of Credit Co-operatives. Journal of Co-operative Studies 43 (1): 23-37.
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Abstract
The term 'Corporate Social Responsibility' (CSR) refers to the stakeholders' demand on firms to act socially responsibly. In an exploratory research project, a stratified sample of 3,000 customers (884 member customers and 2,116 non-member customers in line with the customer structure) of an Austrian credit co-operative was questioned. 342 usable questionnaires (143 member-customers, 199 non-member customers) were returned. These data suggest that members of co-operatives are not only interested in the co-operative's services, but also in other partial benefits. So they are interested in the co-operative itself because they can identify with the values conveyed. In the course of a differentiated co-operative member-relationship management (cMRM), CSR measures, through socially responsible actions, can achieve positive image effects and can contribute to the enhancement of the membership value of certain member types.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Journal article |
Journal | Journal of Co-operative Studies |
Language | English |
Title | Corporate Social Responsibility as a Component of a Co-operative Member-Relationship Management: Socially Responsible Behaviour of Credit Co-operatives |
Volume | 43 |
Number | 1 |
Year | 2010 |
Page from | 23 |
Page to | 37 |
Reviewed? | Y |
Associations
- People
- Rößl, Dietmar (Details)
- Organization
- Institute for Small Business Management and Entrepreneurship IN (Details)
- Research Institute for Cooperation and Cooperatives FI (Details)