Quotation Viola, Loredana, Zauner, Alexander, Koller, Monika, Floh, Arne. 2010. The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups. Academy of Marketing Conference 2010, Coventry University, Gro├čbritannien, 06.08.-08.08..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups
Event Academy of Marketing Conference 2010
Year 2010
Date 06.08.-08.08.
Country United Kingdom
Location Coventry University

Associations

People
Viola, Loredana (Former researcher)
Zauner, Alexander (Former researcher)
Koller, Monika (Details)
Floh, Arne (Details)
Organization
Institute for Marketing Management IN (Details)
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