Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. "What is CSR?" - Consumers' Understanding of Corporate Social Responsibility. 4th International Conference on Corporate Social Responsibility, Berlin, Deutschland, 22.09.-24.09..
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | "What is CSR?" - Consumers' Understanding of Corporate Social Responsibility |
Event | 4th International Conference on Corporate Social Responsibility |
Year | 2010 |
Date | 22.09.-24.09. |
Country | Germany |
Location | Berlin |
URL | http://www2.wiwi.hu-berlin.de/institute/im/conf/berlin2010/ |
Associations
- Projects
- Consumers' perception of corporate social responsibility
- People
- Öberseder, Magdalena (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)