Quotation Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge. Academy of Marketing Conference 2010, Coventry University, Gro├čbritannien, 06.07.-08.07..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge
Event Academy of Marketing Conference 2010
Year 2010
Date 06.07.-08.07.
Country United Kingdom
Location Coventry University

Associations

People
Koller, Monika (Details)
Floh, Arne (Details)
Zauner, Alexander (Former researcher)
Organization
Institute for Marketing Management IN (Details)
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