Breugelmans, Els, Boztug, Yasemin, Reutterer, Thomas. 2010. A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions. INFORMS Marketing Science Conference, Köln, Deutschland, 17.06.-19.06..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions |
| Event | INFORMS Marketing Science Conference |
| Year | 2010 |
| Date | 17.06.-19.06. |
| Country | Germany |
| Location | Köln |
Associations
- People
- Reutterer, Thomas (Details)
- External
- Boztug, Yasemin (Georg-August-Universität Göttingen, Germany)
- Breugelmans, Els (Maastricht University, Netherlands)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)