Quotation Breugelmans, Els, Boztug, Yasemin, Reutterer, Thomas. 2010. A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions. INFORMS Marketing Science Conference, Köln, Deutschland, 17.06.-19.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions
Event INFORMS Marketing Science Conference
Year 2010
Date 17.06.-19.06.
Country Germany
Location Köln

Associations

People
Reutterer, Thomas (Details)
External
Boztug, Yasemin (Georg-August-Universität Göttingen, Germany)
Breugelmans, Els (Maastricht University, Netherlands)
Organization
Institute for Service Marketing and Tourism IN (Details)
Marketing DP (Details)
Institute for Retailing & Data Science IN (Details)
Research Institute for Computational Methods FI (Details)
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