Reutterer, Thomas, Boztug, Yasemin, Breugelmans, Els. 2010. A stage-based decision tool identifying relevant categories for segment-specific promotion activities. 17th EIRASS International Conference on Recent Advances in Retailing & Consumer Services Science, Istanbul, Türkei, 02.07.-05.07..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | A stage-based decision tool identifying relevant categories for segment-specific promotion activities |
| Event | 17th EIRASS International Conference on Recent Advances in Retailing & Consumer Services Science |
| Year | 2010 |
| Date | 02.07.-05.07. |
| Country | Turkey |
| Location | Istanbul |
Associations
- People
- Reutterer, Thomas (Details)
- External
- Boztug, Yasemin (Georg-August-Universität Göttingen, Germany)
- Breugelmans, Els (Maastricht University, Netherlands)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)