Quotation Reutterer, Thomas, Boztug, Yasemin, Breugelmans, Els. 2010. A stage-based decision tool identifying relevant categories for segment-specific promotion activities. 17th EIRASS International Conference on Recent Advances in Retailing & Consumer Services Science, Istanbul, Türkei, 02.07.-05.07..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A stage-based decision tool identifying relevant categories for segment-specific promotion activities
Event 17th EIRASS International Conference on Recent Advances in Retailing & Consumer Services Science
Year 2010
Date 02.07.-05.07.
Country Turkey
Location Istanbul

Associations

People
Reutterer, Thomas (Details)
External
Boztug, Yasemin (Georg-August-Universität Göttingen, Germany)
Breugelmans, Els (Maastricht University, Netherlands)
Organization
Institute for Service Marketing and Tourism IN (Details)
Marketing DP (Details)
Institute for Retailing & Data Science IN (Details)
Research Institute for Computational Methods FI (Details)
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