Quotation Wiesel, Stefan, Reutterer, Thomas. 2010. Handelsorientierte Markenbewertung. In Aktuelle Beiträge zur Markenforschung. Tagungsband des 3. Internationalen Markentags, Hrsg. Wolfgang Mayerhofer und Marion Secka, 211-222. Wiesbaden: Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language German
Title Handelsorientierte Markenbewertung
Title of whole publication Aktuelle Beiträge zur Markenforschung. Tagungsband des 3. Internationalen Markentags
Editor Wolfgang Mayerhofer und Marion Secka
Page from 211
Page to 222
Location Wiesbaden
Publisher Gabler
Year 2010
ISBN 3834923605

Associations

People
Wiesel-Severin, Stefan (Details)
Reutterer, Thomas (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
Institute for Retailing & Data Science IN (Details)
Research Institute for Computational Methods FI (Details)
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