Wiesel, Stefan, Reutterer, Thomas. 2010. Handelsorientierte Markenbewertung. In Aktuelle Beiträge zur Markenforschung. Tagungsband des 3. Internationalen Markentags, Hrsg. Wolfgang Mayerhofer und Marion Secka, 211-222. Wiesbaden: Gabler.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Contribution to conference proceedings
Language	German
Title	Handelsorientierte Markenbewertung
Title of whole publication	Aktuelle Beiträge zur Markenforschung. Tagungsband des 3. Internationalen Markentags
Editor	Wolfgang Mayerhofer und Marion Secka
Page from	211
Page to	222
Location	Wiesbaden
Publisher	Gabler
Year	2010
ISBN	3834923605

Associations

People: Wiesel, Stefan (Details); Reutterer, Thomas (Details)
Organization: Institute for Marketing and Customer Analytics IN (Details); Institute for Retailing & Data Science IN (Details); Research Institute for Computational Methods FI (Details)

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