Reutterer, Thomas, Wiesel, Stefan. 2010. Customer Relationship Management. In: Praxis der Organisationsanalyse: Anwendungsfelder und ihre Methoden, Hrsg. Wolfgang Mayrhofer, Michael Meyer, Stefan Titscher, 83-96. Wien u.a.: UTB.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Chapter in edited volume
Language	German
Title	Customer Relationship Management
Title of whole publication	Praxis der Organisationsanalyse: Anwendungsfelder und ihre Methoden
Editor	Wolfgang Mayrhofer, Michael Meyer, Stefan Titscher
Page from	83
Page to	96
Location	Wien u.a.
Publisher	UTB
Year	2010
Reviewed?	Y

Associations

People: Reutterer, Thomas (Details); Wiesel, Stefan (Details)
Organization: Institute for Service Marketing and Tourism IN (Details); Marketing DP (Details); Institute for Retailing & Data Science IN (Details); Research Institute for Computational Methods FI (Details)

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