Reutterer, Thomas, Wiesel, Stefan. 2010. Customer Relationship Management. In: Praxis der Organisationsanalyse: Anwendungsfelder und ihre Methoden, Hrsg. Wolfgang Mayrhofer, Michael Meyer, Stefan Titscher, 83-96. Wien u.a.: UTB.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Customer Relationship Management |
Title of whole publication | Praxis der Organisationsanalyse: Anwendungsfelder und ihre Methoden |
Editor | Wolfgang Mayrhofer, Michael Meyer, Stefan Titscher |
Page from | 83 |
Page to | 96 |
Location | Wien u.a. |
Publisher | UTB |
Year | 2010 |
Reviewed? | Y |
Associations
- People
- Reutterer, Thomas (Details)
- Wiesel, Stefan (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)