Reutterer, Thomas, Wiesel, Stefan. 2010. Customer Relationship Management. In: Praxis der Organisationsanalyse: Anwendungsfelder und ihre Methoden, Hrsg. Wolfgang Mayrhofer, Michael Meyer, Stefan Titscher, 83-96. Wien u.a.: UTB.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Customer Relationship Management |
| Title of whole publication | Praxis der Organisationsanalyse: Anwendungsfelder und ihre Methoden |
| Editor | Wolfgang Mayrhofer, Michael Meyer, Stefan Titscher |
| Page from | 83 |
| Page to | 96 |
| Location | Wien u.a. |
| Publisher | UTB |
| Year | 2010 |
| Reviewed? | Y |
Associations
- People
- Reutterer, Thomas (Details)
- Wiesel, Stefan (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)