Ziniel, Wolfgang. 2010. Measuring the Perceived Quality Impact of Third-Party Product Reviews via Paired Comparisons. In New Economic Challenges, Hrsg. Faculty of Economics and Administration of Masaryk University, 78-88. Brno: -.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Measuring the Perceived Quality Impact of Third-Party Product Reviews via Paired Comparisons |
| Title of whole publication | New Economic Challenges |
| Editor | Faculty of Economics and Administration of Masaryk University |
| Page from | 78 |
| Page to | 88 |
| Location | Brno |
| Publisher | - |
| Year | 2010 |
| ISBN | 978-80-210-5146-1 |
Associations
- People
- Ziniel, Wolfgang (Former researcher)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)