Prange, Christiane, Schlegelmilch, Bodo B.. 2010. Heading for the Next Innovation Archetype?. Journal of Business Strategy 31 (2): 46-55.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Business Strategy |
| WU-Journal-Rating new | FIN-A, STRAT-C |
| Language | English |
| Title | Heading for the Next Innovation Archetype? |
| Volume | 31 |
| Number | 2 |
| Year | 2010 |
| Page from | 46 |
| Page to | 55 |
Associations
- People
- Prange, Christiane (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)