Stöttinger, Barbara, Penz, Elfriede. 2009. Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases. In Marketing and the Core Disciplines, Hrsg. European Marketing Academy, ?-?. Nantes:
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases |
Title of whole publication | Marketing and the Core Disciplines |
Editor | European Marketing Academy |
Page from | ? |
Page to | ? |
Location | Nantes |
Year | 2009 |
URL | http://www.emac2009.org/r/default.asp?iId=MHMDI |
Associations
- People
- Stöttinger, Barbara (Details)
- Penz, Elfriede (Details)
- Organization
- Institute for International Marketing Management IN (Details)