Stöttinger, Barbara, Penz, Elfriede. 2009. Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases. In Marketing and the Core Disciplines, Hrsg. European Marketing Academy, ?-?. Nantes:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases |
| Title of whole publication | Marketing and the Core Disciplines |
| Editor | European Marketing Academy |
| Page from | ? |
| Page to | ? |
| Location | Nantes |
| Year | 2009 |
| URL | http://www.emac2009.org/r/default.asp?iId=MHMDI |
Associations
- People
- Stöttinger, Barbara (Details)
- Penz, Elfriede (Details)
- Organization
- Institute for International Marketing Management IN (Details)