Quotation Schuh, Arnold. 2009. Global marketing standardization versus adaptation: What can we learn from marketing strategies for CEE?. In: International Marketing and Business in the CEE Markets, Hrsg. Maja Szymura-Tyc, 176-194. Katowice: University of Economics in Katowice Publisher.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Global marketing standardization versus adaptation: What can we learn from marketing strategies for CEE?
Title of whole publication International Marketing and Business in the CEE Markets
Editor Maja Szymura-Tyc
Page from 176
Page to 194
Location Katowice
Publisher University of Economics in Katowice Publisher
Year 2009
Reviewed? Y
ISBN 978-83-7246-460-6

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Schuh, Arnold (Details)
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Competence Center for Emerging Markets and CEE WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
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