Wiesel, Stefan, Reutterer, Thomas. 2009. Handelsorientierte Markenbewertung. 3. Internationaler Markentag, Wien, Österreich, 24.09.-25.09.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | German |
| Title | Handelsorientierte Markenbewertung |
| Event | 3. Internationaler Markentag |
| Year | 2009 |
| Date | 24.09.-25.09 |
| Country | Austria |
| Location | Wien |
Associations
- People
- Wiesel, Stefan (Details)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)