Quotation Wiesel, Stefan, Reutterer, Thomas. 2009. Handelsorientierte Markenbewertung. 3. Internationaler Markentag, Wien, Österreich, 24.09.-25.09.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language German
Title Handelsorientierte Markenbewertung
Event 3. Internationaler Markentag
Year 2009
Date 24.09.-25.09
Country Austria
Location Wien

Associations

People
Wiesel, Stefan (Details)
Reutterer, Thomas (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
Institute for Retailing & Data Science IN (Details)
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