Quotation Mayerhofer, Wolfgang, Secka, Marion. 2010. Aktuelle Beiträge zur Markenforschung.Tagungsband des 3. Internationalen Markentags. Reihe Werbe- und Markenforschung. Wiesbaden: Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language German
Title Aktuelle Beiträge zur Markenforschung.Tagungsband des 3. Internationalen Markentags. Reihe Werbe- und Markenforschung
Location Wiesbaden
Publisher Gabler
Year 2010

Associations

People
Mayerhofer, Wolfgang (Former researcher)
Kalteis, Marion (Former researcher)
Organization
Institute for Marketing and Consumer Research IN (Details)
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