Buber, Renate, Knassmüller, Monika. 2009. Approaching Museum Shop Marketing from a Strategic Perspective. ANZMAC, Melbourne, Australien, 30.11.-3.12.2009.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Approaching Museum Shop Marketing from a Strategic Perspective |
| Event | ANZMAC |
| Year | 2009 |
| Date | 30.11.-3.12.2009 |
| Country | Australia |
| Location | Melbourne |
Associations
- Projects
- Marketization of Museums
- People
- Buber, Renate (Details)
- Knassmüller, Monika (Details)
- Organization
- Institute for Nonprofit Management IN (Details)
- Institute for Public Management and Governance IN (Details)