Buber, Renate, Knassmüller, Monika. 2009. Approaching Museum Shop Marketing from a Strategic Perspective. ANZMAC, Melbourne, Australien, 30.11.-3.12.2009.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Approaching Museum Shop Marketing from a Strategic Perspective |
Event | ANZMAC |
Year | 2009 |
Date | 30.11.-3.12.2009 |
Country | Australia |
Location | Melbourne |
Associations
- Projects
- Marketization of Museums
- People
- Buber, Renate (Details)
- Knassmüller, Monika (Details)
- Organization
- Institute for Nonprofit Management IN (Details)
- Institute for Public Management and Governance IN (Details)