Quotation Buber, Renate, Knassmüller, Monika. 2009. Approaching Museum Shop Marketing from a Strategic Perspective. ANZMAC, Melbourne, Australien, 30.11.-3.12.2009.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Approaching Museum Shop Marketing from a Strategic Perspective
Event ANZMAC
Year 2009
Date 30.11.-3.12.2009
Country Australia
Location Melbourne

Associations

Projects
Marketization of Museums
People
Buber, Renate (Details)
Knassmüller, Monika (Details)
Organization
Institute for Nonprofit Management IN (Details)
Institute for Public Management and Governance IN (Details)
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