Holweg, Christina, Lienbacher, Eva, Weber, Daniela, Schnedlitz, Peter. 2009. Social Supermarket - A New Marketing Channel?. Anzmac. Australian & New Zealand Marketing Academy. Sustainable Management and Marketing Conference., Melbourne, Australien, 30.11.-2.12..
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Poster presented at an academic conference or symposium |
Language | English |
Title | Social Supermarket - A New Marketing Channel? |
Event | Anzmac. Australian & New Zealand Marketing Academy. Sustainable Management and Marketing Conference. |
Date | 30.11.-2.12. |
Location | Melbourne |
Country | Australia |
Year | 2009 |
Associations
- People
- Holweg, Christina (Details)
- Lienbacher, Eva (Former researcher)
- Weber, Daniela (Details)
- Schnedlitz, Peter (Details)
- Organization
- Institute for Statistics and Mathematics IN (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)