Quotation Floh, Arne, Koller, Monika, Zauner, Alexander. 2009. The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions. Ninth International Conference on Electronic Business (ICEB 2009), Macau, China, 01.12.-04.12..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions
Event Ninth International Conference on Electronic Business (ICEB 2009)
Year 2009
Date 01.12.-04.12.
Country China
Location Macau

Associations

People
Floh, Arne (Details)
Koller, Monika (Details)
Zauner, Alexander (Former researcher)
Organization
Institute for Marketing Management IN (Details)
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