Quotation Koller, Monika. 2009. Consumers' Attitude towards Applying fMRI in Marketing Research. Association for Consumer Research 2009 ACR North American Conference, Pittsburgh, PA, Vereinigte Staaten/USA, 22.10.-25.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Consumers' Attitude towards Applying fMRI in Marketing Research
Event Association for Consumer Research 2009 ACR North American Conference
Year 2009
Date 22.10.-25.10
Country United States/USA
Location Pittsburgh, PA

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Koller, Monika (Details)
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Institute for Marketing Management IN (Details)
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