Pezenka, Ilona, Leitenbauer, Markus, Walter, Karin. 2009. Measuring the affective pre-visit image of European cities using a nonverbal scale. International Conference on the Development Trends of Tourism and Hospitality Industry & Education, Taipei, Taiwan, 25.09-26.09.
BibTeX
Abstract
Several authors suggest measuring both the cognitive and the affective image component. Still very few studies (e.g. Baloglu and McClearly 1999, Baloglu and Love 2005) incorporate both components in evaluating destination image. The study seeks to repair the shortcomings of destination image studies, which mainly concentrate on the cognitive attributes of destinations. It aims at developing a validated instrument to capture the affective component of destination image. Since traditional verbal scales are believed to be incapable of assessing the emotional nature of destination image sufficiently, pictorial stimuli are used instead.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Measuring the affective pre-visit image of European cities using a nonverbal scale |
| Event | International Conference on the Development Trends of Tourism and Hospitality Industry & Education |
| Year | 2009 |
| Date | 25.09-26.09 |
| Country | Taiwan |
| Location | Taipei |
Associations
- Projects
- Interlinking E-Tourism and Marketing Science
- People
- Pezenka, Ilona (Former researcher)
- Leitenbauer, Markus (Former researcher)
- External
- Walter, Karin
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5312 Tourism research (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)