Quotation Krumay, Barbara, Zauner, Christoph, Brandtweiner, Roman. 2009. The Impact of Virtual Communities on E-loyalty: A Conceptual Framework. In Proceedings of 4th Mediterranean Conference on Information Systems, 25-27 September 2009, Athens, Greece, Hrsg. Department of Management Science & Technology, Athens University of Economics and Business, 1402-1413. Athens, Greece


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Abstract

Regarding the success of virtual communities, several factors and prerequisites are essential. At the same time, companies are looking for factors influencing e-loyalty. In this paper a framework (VC2E-Loy) is presented, which compares the attitudes arising in virtual communities with prerequisites of e-loyalty. First, the fundamentals of both - e-loyalty and virtual communities - are discussed. Then, attitudes and factors derived from literature are presented. The framework is created based on the factors extracted from literature. Finally, the framework is described and information on validation, open questions and further research is given.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Impact of Virtual Communities on E-loyalty: A Conceptual Framework
Title of whole publication Proceedings of 4th Mediterranean Conference on Information Systems, 25-27 September 2009, Athens, Greece
Editor Department of Management Science & Technology, Athens University of Economics and Business
Page from 1402
Page to 1413
Location Athens, Greece
Year 2009

Associations

People
Krumay, Barbara (Details)
Zauner, Christoph (Former researcher)
Brandtweiner, Roman (Details)
Organization
Information Systems and Society IN (Details)
Institute for Information Management and Control IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
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