Quotation Brandtweiner, Roman, Mahrer, Harald. 2003. The Austrian E-Business Evolution. Forum Ware International 1 (1): http://forumware.wu-wien.ac.at/.




This papers describes the development of e- and m-business in Austria during the last four years. Our theoretical framework is based on the ecology-oriented business framework developed by James Moore and the e-business oriented advancement of Moore's theory by Scharl & Brandtweiner as well as on a more technology oriented framework presented by Werthner and Klein to identify the IT-infrastructure related parameters influencing the building of an e-business strategy as well as external parameters for e-business solutions. The empirical data has been collected in four quantitative surveys. In each of the four surveys we took the same normative approach: Based on our theoretical framework, we developed a number of research questions on some of the necessities and ISinfrastructure prerequisites for successfully implementing e-business strategies and derived hypotheses to be tested in our research. In all four surveys the Austrian Top-500 companies have been the unit of analysis. The questionnaires have been sent to the IT managers of the Austrian Top 500 companies. The findings show that within the last four years the companies have prepared their IT and telecommunications infrastructure but are still lacking an overall e- and m-business strategy. This means that the majority of the analyzed companies – according to adaptation of Moore´s model for e-commerce strategies – is still at the beginning of the expansion stage. At least they have already prepared their infrastructure for e-business but clear e- and m-commerce business models and a smooth inclusion of these business models in an overall business strategy is still missing.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication eJournal article
Journal Forum Ware International
Language English
Title The Austrian E-Business Evolution
Volume 1
Number 1
Year 2003
URL http://forumware.wu-wien.ac.at/


Brandtweiner, Roman (Details)
Mahrer, Harald (Former researcher)
Institute for Information Systems and Society IN (Details)
Institute for Information Management and Control IN (Details)
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