Dolnicar, Sara, Grün, Bettina, Rossiter, John R.. 2009. Choosing the right answer format: Investigating the impact of different answer formats on the results of brand image data. Seminar at the School of Management and Marketing Research, University of Wollongong, Wollongong, Australien, 05.08.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Choosing the right answer format: Investigating the impact of different answer formats on the results of brand image data |
| Event | Seminar at the School of Management and Marketing Research, University of Wollongong |
| Year | 2009 |
| Date | 05.08 |
| Country | Australia |
| Location | Wollongong |
Associations
- Projects
- Modelling Unobserved Heterogeneity Using Mixtures
- People
- Dolnicar, Sara (Former researcher)
- Grün, Bettina (Details)
- External
- Rossiter, John R. (University of Wollongong, Australia)
- Organization
- Institute for Statistics and Mathematics IN (Details)