Khan, Mubbsher Munawar, Schlegelmilch, Bodo B.. 2009. Conceptualizing Consumer Animosity: In-Group Reactions to Out-Group Focused Endorsements. In Proceedings of the 38th European Marketing Academy, Hrsg. EMAC, 74-x. Nantes, France, May 26-29:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Conceptualizing Consumer Animosity: In-Group Reactions to Out-Group Focused Endorsements |
| Title of whole publication | Proceedings of the 38th European Marketing Academy |
| Editor | EMAC |
| Page from | 74 |
| Page to | x |
| Location | Nantes, France, May 26-29 |
| Year | 2009 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Khan, Mubbsher Munawar
- Organization
- Institute for International Marketing Management IN (Details)