Schlegelmilch, Bodo B., Khan, Mubbsher Munawar. 2009. Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements. In Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science, Hrsg. AMS, 15-15. Oslo, Norway:
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements |
Title of whole publication | Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science |
Editor | AMS |
Page from | 15 |
Page to | 15 |
Location | Oslo, Norway |
Year | 2009 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Khan, Mubbsher Munawar
- Organization
- Institute for International Marketing Management IN (Details)