Penz, Elfriede, Hogg, Margaret K.. 2011. The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings. European Journal of Marketing 45 (1/2): 104-132.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | European Journal of Marketing |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-C, STRAT-C, WH-B |
| Language | English |
| Title | The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings |
| Volume | 45 |
| Number | 1/2 |
| Year | 2011 |
| Page from | 104 |
| Page to | 132 |
| Reviewed? | Y |
| URL | http://www.emeraldinsight.com/journals.htm?articleid=1905921&show=abstract |
Associations
- People
- Penz, Elfriede (Details)
- External
- Hogg, Margaret K. (University of Lancaster, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)