Natter, Martin, Reutterer, Thomas, Mild, Andreas. 2009. Dynamic Pricing Support Systems for DIY Retailers A Case Study from Austria. GFK Marketing Intelligence Review 1 (1): 46-53.
BibTeX
Abstract
Merchandise managers have long dreamt of automated dynamic systems to help them make well-informed pricing decisions. However, such systems have proved as elusive as the Holy Grail until now, that is. The story of an Austrian DIY retailer shows often undetected opportunities to use valuable information, hidden in retailers data warehouses, on consumer reactions to previous price changes in order to make automatic pricing and promotion decisions.
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | GFK Marketing Intelligence Review |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | English |
| Title | Dynamic Pricing Support Systems for DIY Retailers A Case Study from Austria |
| Volume | 1 |
| Number | 1 |
| Year | 2009 |
| Page from | 46 |
| Page to | 53 |
| Reviewed? | Y |
Associations
- People
- Natter, Martin (Former researcher)
- Reutterer, Thomas (Details)
- Mild, Andreas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Production Management (Taudes) (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)