Meyer, Michael, Reutterer, Thomas. 2009. Sampling-Methoden in der Marktforschung-Wie man Untersuchungseinheiten auswählen kann. In: Qualitative Marktforschung Konzepte-Methoden-Analysen, Hrsg. Renate Buber, Hartmut H. Holzmüller, 229-246. Wiesbaden: Gabler.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Sampling-Methoden in der Marktforschung-Wie man Untersuchungseinheiten auswählen kann |
| Title of whole publication | Qualitative Marktforschung Konzepte-Methoden-Analysen |
| Editor | Renate Buber, Hartmut H. Holzmüller |
| Page from | 229 |
| Page to | 246 |
| Location | Wiesbaden |
| Publisher | Gabler |
| Year | 2009 |
| ISBN | 978-3-8349-0976-3 |
Associations
- People
- Meyer, Michael (Details)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Nonprofit Management IN (Details)
- Competence Center for Nonprofit Organizations and Social Entrepreneurship WE (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)