Quotation Meyer, Michael, Reutterer, Thomas. 2009. Sampling-Methoden in der Marktforschung-Wie man Untersuchungseinheiten auswählen kann. In: Qualitative Marktforschung Konzepte-Methoden-Analysen, Hrsg. Renate Buber, Hartmut H. Holzmüller, 229-246. Wiesbaden: Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Sampling-Methoden in der Marktforschung-Wie man Untersuchungseinheiten auswählen kann
Title of whole publication Qualitative Marktforschung Konzepte-Methoden-Analysen
Editor Renate Buber, Hartmut H. Holzmüller
Page from 229
Page to 246
Location Wiesbaden
Publisher Gabler
Year 2009
ISBN 978-3-8349-0976-3

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People
Meyer, Michael (Details)
Reutterer, Thomas (Details)
Organization
Service Marketing and Tourism IN (Details)
Institute for Nonprofit Management IN (Details)
Competence Center for Nonprofit Organizations and Social Entrepreneurship WE (Details)
Retailing and Marketing IN (Details)
Research Institute for Computational Methods FI (Details)
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