Buber, Renate, Reutterer, Thomas. 2009. Denzel AG - Kaufentscheidungsprozess und Marktpotenzial bei Automobilen. In: Fallstudien aus der österreichischen Marketingpraxis 5., Hrsg. Wagner, Udo/Reisinger, Herbert/Schwand, Christopher, 51-68. Wien: Facultas.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Denzel AG - Kaufentscheidungsprozess und Marktpotenzial bei Automobilen |
| Title of whole publication | Fallstudien aus der österreichischen Marketingpraxis 5. |
| Editor | Wagner, Udo/Reisinger, Herbert/Schwand, Christopher |
| Page from | 51 |
| Page to | 68 |
| Location | Wien |
| Publisher | facultas wuv |
| Year | 2009 |
| Reviewed? | Y |
Associations
- People
- Buber, Renate (Details)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)