Buber, Renate, Reutterer, Thomas. 2009. Denzel AG - Kaufentscheidungsprozess und Marktpotenzial bei Automobilen. In: Fallstudien aus der österreichischen Marketingpraxis 5., Hrsg. Wagner, Udo/Reisinger, Herbert/Schwand, Christopher, 51-68. Wien: Facultas.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Denzel AG - Kaufentscheidungsprozess und Marktpotenzial bei Automobilen |
Title of whole publication | Fallstudien aus der österreichischen Marketingpraxis 5. |
Editor | Wagner, Udo/Reisinger, Herbert/Schwand, Christopher |
Page from | 51 |
Page to | 68 |
Location | Wien |
Publisher | facultas wuv |
Year | 2009 |
Reviewed? | Y |
Associations
- People
- Buber, Renate (Details)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)