Lick, Erhard, Wochele, Holger. 2009. Croque McDo, CBO and Donut zucchero. A contrastive analysis of product names offered by fast food restaurants in European countries. Names in the Economy III. Names as language and capital, Amsterdam, Niederlande, 11.-13.6.2009.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Croque McDo, CBO and Donut zucchero. A contrastive analysis of product names offered by fast food restaurants in European countries |
| Event | Names in the Economy III. Names as language and capital |
| Year | 2009 |
| Date | 11.-13.6.2009 |
| Country | Netherlands |
| Location | Amsterdam |
Associations
- People
- Lick, Erhard (Former researcher)
- Wochele, Holger (Details)
- Organization
- Institute for English Business Communication (Mautner) (Details)
- Institute for Romance Languages IN (Details)