Quotation Pollach, Irene, Scharl, Arno, Weichselbraun, Albert. 2009. Web content mining for comparing corporate and third party online reporting: a case study on solid waste management. Business Strategy and the Environment 18 (3): 137-148.




This study investigates the coverage of solid waste management on 1142 websites maintained by companies, news media and non-governmental organizations to validate an automated approach to content and language analysis. First, a frequency analysis of waste management terms sheds light on the breadth and depth of their environmental discourses, revealing that corporate and media attention to waste management is small compared with that of non-governmental organizations. Second, an investigation of their attitudes toward waste management suggests that companies avoid negative information in environmental communication, unlike news media or non-governmental organizations. Ultimately, an automated tool for ontology building is employed to gain insights into companies' shared understanding of waste management. The ontology obtained indicates that companies conceptualize waste management as a business process rather than framing it from an ecological perspective, which is in line with findings from previous research.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Business Strategy and the Environment
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, INF-A, STRAT-B, WH-B
Language English
Title Web content mining for comparing corporate and third party online reporting: a case study on solid waste management
Volume 18
Number 3
Year 2009
Page from 137
Page to 148
Reviewed? Y
URL http://eprints.weblyzard.com/3/


Pollach, Irene (Former researcher)
Scharl, Arno (Former researcher)
Weichselbraun, Albert (Former researcher)
Institute for Data, Process and Knowledge Management (AE Polleres) (Details)
Institute for Information Systems and Society IN (Details)
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