Sinkovics, Rudolf, Penz, Elfriede, Molina Castillo, Francisco Jose. 2009. Qualitative Analyse von Online Communities für Neuproduktentscheidungen. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 48 (188): 61-72.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | der markt - International Journal of Marketing (eingestellt 2013) |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Qualitative Analyse von Online Communities für Neuproduktentscheidungen |
| Volume | 48 |
| Number | 188 |
| Year | 2009 |
| Page from | 61 |
| Page to | 72 |
| Reviewed? | Y |
Associations
- People
- Sinkovics, Rudolf (Former researcher)
- Penz, Elfriede (Details)
- External
- Molina Castillo, Francisco Jose (Universitat de Murcia, Spain)
- Organization
- Institute for International Marketing Management IN (Details)